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Glen Drummond of Quarry Integrated Communications, Febuary 2009 Triangle AMA Speaker

June 30th, 2009 by admin
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2 Glen Drummond of Quarry Integrated Communications, Febuary 2009 Triangle AMA SpeakerGlen Drummond of Quarry Integrated Communications will be discussing Personas — a form of customer insight at our February 19, 2009 Triangle AMA luncheon.

Personas are fictitious characters created to represent the different user types within a target audience demographic that might use a product, service or a website. Personas are useful in better considering the goals, desires, and limitations of the users in order to help to guide decisions about a product, such as features, interactions, and visual design.

Register online at www.trianagleama.org.

Duration : 0:2:40


Glen Drummond of Quarry Integrated Communications, Febuary 2009 Triangle AMA Speaker
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