Mattress Firm – Customer Communication
The average consumer doesn’t have an appreciation for the subtle differences between mattresses, which makes them skeptical of sales people.
Mattress Firm plans to become the first National Mattress chain with hopes that their sales force can help lead this expansion. In 2007, the company launched a program to help sales people better relate to their customers. This program, which combined elements of consumer psychology and critical thinking, was so important to their organization that they choose to launch it at their national leadership conference.
The program teaches sales people about non-verbal behaviors and methodologies for recognizing them; because of this, the program is very hands-on. The program is currently built into the initial sales training and has reduced turnover while improving customer satisfaction.
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Hazard Communication is an OSHA standard that requires employers to create a program addressing chemical hazards in the workplace. Upon completion of this learning event, employees will demonstrate knowledge of Hazard Communication programs. Employees will learn about the hazards of potential chemical exposure, types of hazards, Material Safety Data Sheets, chemical detection methods and how chemical hazards are controlled.
Global Emotion was founded to create “Tools for the Development of Global Non-Verbal Communication Skills”. These tools train the non-verbal abilities necessary for the successful communication with people from other countries and cultures. This is very important especially in times of globalization.
