On February 23, 2005, Jonathan Bernstein played talk show host and expert commentator in a one-hour teleseminar featuring internationally renowned litigation PR expert Richard Levick and one of the country\’s top white collar crime attorneys, Ed Novak. This CD-ROM is a \”must have\” to play for the executive staff of any organization, for practice group meetings at law firms, or for the entire staff of any PR agency. It captures the full teleseminar in which we answered questions such as: If the attorney and PR person disagree, to whom should the CEO listen most closely? When do PR considerations outweigh legal considerations, and vice versa? What types of legal matters require close collaboration between legal and PR counsel? What can a PR person do when dealing with an attorney who just doesn\’t \”get it\” with regard to crisis communications? What can an attorney do when his client doesn\’t seem to understand the need for complementary PR? What are some \”right way/wrong way\” examples that illustrate the principles of effective crisis management in legal matters? Whether attempting to prevent or respond to crises, constructive and successful interaction between attorney and public relations professional can significantly enhance results. Conversely, if they\’re butting heads, the results can be disastrous. Wise attorneys know that public relations considerations must be included in a CEO\’s deliberations, and vice versa. Not just when faced with litigation, but also when engagedin other sensitive transactions. Some bio on the guest presenters: RICHARD S. LEVICK, ESQ, the President of Levick Strategic Communications , the worldwide leader in legal media. The firm has managed the media in nearly 3,000 legal matters and crises, representing nearly half the 100 largest law firms in America and their highest profile clients. Front page engagements have ranged from the Catholic Church and Guantanamo Bay, to Rosie O\’Donnell and Napster. Richard and his firm have published

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